Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis.
For your email campaigns to be truly effective, they have to be managed properly and conducted in a professional manner.
Building Reputation and Credibility
Your email marketing practices establish your business’s image and reputation in the minds of people of who receive your campaigns and messaging.
Steps To Conducting Effective Email Marketing
- Build Permission-based Email Database
- Develop Email Marketing Plan
- Send Email Campaigns
- Track and Monitor Results